Base URL
https://msadsnetwork.com
Developers
OpenRTB & publisher API reference
Endpoints and integration notes for demand partners and publishers connecting to MS Ads Network.
Overview
For demand partners and developers
Demand partners connect to the MS Ads SSP over OpenRTB 2.6. This page lists the auction endpoint, the publisher tag and what we expect from a partner integration.
OpenRTB auction
Send bid requests to the SSP auction endpoint. Responses follow OpenRTB conventions.
POST /openrtb/v2/bid
Publisher ad tag
Use the Method 1 SDK tag from your ad unit page for responsive, fill-aware delivery.
<script async src="https://msadsnetwork.com/msads-sdk.v2.js?client=UNIT_CODE&v=2.1.0"></script>
Related
Integration overview
How partners connect
Demand partners receive OpenRTB 2.6 bid requests from the MS Ads SSP and return bids within the timeout. Supply transparency uses ads.txt, sellers.json and the SupplyChain object. App publishers integrate through the App SDK.
Apply as a partner
Send your company details, demand type and target formats through the partnership page.
Technical review
We agree on endpoints, formats, timeouts and reporting.
Test traffic
A limited amount of traffic is sent so both sides can confirm requests, bids and notifications.
Go live
Volume is increased step by step while quality and spend are monitored.
OpenRTB bid requests
Banner, native, video, push and pop impressions with site, device, geo and SupplyChain data.
Bid responses
Return price, creative markup and notification URLs. Bids below the floor are ignored.
App SDK
Apps use the SDK init, ad and events endpoints with their app key.
Transparency files
ads.txt on publisher domains and sellers.json on msadsnetwork.com.
FAQ
Frequently asked questions
How do I get credentials?
Apply as a partner. After review we share endpoint details, seat IDs and test parameters.
Is there a sandbox?
Test traffic can be arranged during integration. Ask our partner team.
Which OpenRTB versions are supported?
OpenRTB 2.6.
Quality rules
What we expect from demand partners
Respond within the timeout, return valid creative markup, honour floors and creative policies, and fire win and billing notifications correctly. Creatives with malware, misleading content or prohibited categories are blocked.