eCPM
Earnings per thousand verified impressions for a site or unit.
Publisher Analytics
Know exactly where your earnings come from
Impressions, clicks, CTR and earnings per site and unit, traffic quality, and a 30-day world map of your audience — in one dashboard.
Overview
See where your earnings come from
The publisher dashboard shows impressions, clicks, CTR and earnings per site and unit, plus traffic quality and a country map for the last 30 days.
Capabilities
What you get
Earnings & performance
Daily impressions, clicks, CTR and earnings per site and unit.
Country map
30-day traffic by country with a top-countries list.
Traffic quality
Valid vs invalid vs in-review impressions.
Monthly invoices
Itemised invoices with print and PDF download.
FAQ
Publisher Analytics questions
How fresh is the data?+
Serving data is near real time; earnings update after verification.
Can I export reports?+
CSV export from the reports page is coming soon.
Reading your reports
What to watch each week
Look at eCPM and fill per unit, earnings by country and the share of valid versus invalid traffic. Large changes in traffic quality usually point to a new traffic source worth checking.
Fill rate
The share of requests that returned a paid ad.
CTR
Clicks divided by impressions. Very high CTR can be a sign of invalid traffic.
Traffic quality
Valid, invalid and in-review impressions over time.
FAQ
Frequently asked questions
Can I export reports?
Invoices can be printed or downloaded as PDF from the dashboard.