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Bid Tracking

See every auction — bids, prices and no-bid reasons

Each auction is logged with bid count, winning and clearing price, floor and the reason when no ad returned, so floors are tuned with real numbers.

Overview

Every auction, recorded

For each ad request we record how many bids came in, the winning price, the floor and why no ad was returned if the auction did not fill.

Capabilities

What you get

Auction logs

Bid count, winner, clearing price, floor and auction time per request.

No-bid reasons

Below floor, no demand, blocked or filtered — recorded per request.

Floor change log

Every change logged, with auto floor mode and high-floor warnings.

Bid landscape charts Coming soon

Bid density per unit and hour in the dashboard.

How it works

Under the hood

Your pagead request MS Ads SSPfloor · geo · device DSP Abid DSP Bhighest bid XML feedbackfill VerifiedIVT checks Paidyour share
FAQ

Bid Tracking questions

Can I see why a unit showed no ad?+

Yes — the no-bid reason is stored per request and summarised for admins.

Does logging slow pages?+

No. It happens server-side after the response is prepared.

Use the data

Tune floors with real numbers

If many requests end as "below floor", your floor may be too high for that unit or country. If fill is strong, try auto floor mode to capture higher bids. Every change is logged so you can compare before and after.

Below floor

Bids came in but under your floor. Consider auto floors or a lower floor for that unit.

No demand

No buyer bid for that country, device or format at that moment.

Filtered

The request failed traffic checks, so it was not sent to buyers.

FAQ

Frequently asked questions

Where do I see auction data?

In the publisher dashboard under the SSP tools.

Does auto floor mode change my floors?

Yes, it adjusts floors based on recent bids. You can switch back to manual floors at any time.