DMP · Audience data
Context, device and country signals with each request, and a first-party ID on your own site only.
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SolutionsThe platform behind your earnings
Five building blocks that turn traffic into verified, transparent revenue.
Overview
How the platform turns traffic into revenue
Our five solutions cover audience data, auction tracking, fraud detection, OpenRTB demand and analytics. They run automatically for every approved publisher.
DMP · Audience data
First-party audience data for better-matched ads.
ExploreBid Tracking
See every auction — bids, prices and no-bid reasons.
ExploreFraud Traffic Detection
Invalid traffic is filtered before anyone is paid.
ExploreHeader bidding & OpenRTB
Standards-based programmatic demand.
ExplorePublisher Analytics
Know exactly where your earnings come from.
ExploreOne pipeline, end to end
Overview
Five solutions, one dashboard
Each solution covers one part of the path from a page view to a verified payout. Together they decide which ads show, what they pay and whether the traffic counts.
How they connect
From request to payout
The DMP adds context to each request, OpenRTB sends it to buyers, bid tracking records what happened in the auction, fraud detection decides whether the impression counts, and analytics shows you the result.
Bid tracking
Auction logs, no-bid reasons and a floor change log.
Fraud detection
Datacenter, bot and anomaly checks before earnings count.
OpenRTB
Standards-based demand with ads.txt and sellers.json.
Publisher analytics
Performance by site and unit, country map, traffic quality and invoices.
FAQ
Frequently asked questions
Do I need to turn these on?
No. They work automatically for every approved publisher. Some tools, like floor settings, can be adjusted in the dashboard.
Do they cost extra?
No. All solutions are part of the standard publisher account.
Which features are coming soon?
Bid landscape charts, audience segments and a Prebid.js adapter are planned. They are marked as coming soon on each page.