Invalid traffic is filtered before anyone is paid
Every impression enters a verification queue. Bots, data-centre IPs, headless browsers and refresh bursts are flagged and excluded from earnings and billing.
How we keep traffic clean
Every ad request and impression is checked for signs of automated or server traffic. Only impressions that pass are counted toward earnings and billing.
What you get
Bot detection
User-agent and behaviour signals flag automated traffic.
Data-centre IPs
Hosting and proxy ranges are flagged at verification.
Headless browsers
Automation fingerprints are detected.
Refresh bursts
Rapid repeat page views from one visitor are flagged.
Under the hood
Fraud Traffic Detection questions
What happens to invalid impressions?+
They are excluded from your earnings and from advertiser billing.
Can a site be paused for IVT?+
Sites with a persistently high IVT rate are reviewed and may be paused.
Clean traffic keeps buyers bidding
When buyers trust the inventory, they keep bidding on it. Filtering invalid traffic early protects your earnings over time and keeps payouts based on real people.
Frequently asked questions
Will my real visitors be blocked?
The checks target automated and server traffic. If you think real users are flagged, contact support with the site and dates.
Why was my site limited?
New or unusual traffic patterns can be limited while they are reviewed. Buying traffic or using bots leads to removal.
Request checks
Server networks and bot user agents are checked as the ad request arrives.
Verification queue
Impressions are held for a short time and re-checked for unusual patterns.
Earnings decision
Valid impressions count toward earnings; invalid ones are excluded from earnings and billing.
Site review
Sites with repeated invalid traffic can be limited or removed.