Context
Page URL and category help buyers match relevant ads.
DMP · Audience data
First-party audience data for better-matched ads
Context, device and country signals are captured with every ad request and tied to a first-party ID on your own site — so demand bids on relevance, not guesswork.
Overview
Context that helps buyers bid
Each ad request carries page context, device and country, and a first-party ID that only works on your own site, so buyers can bid on relevance.
Capabilities
What you get
Context signals
Page URL, category and device type travel with each request.
Geo resolution
Country resolved at serve time (cached, 1-second timeout).
First-party ID
Links repeat visits on your site only — no cross-site tracking.
Audience segments Coming soon
Self-serve segment builder for advertisers.
FAQ
DMP · Audience data questions
Do you sell visitor data?+
No. Signals are only used to match ads on your own inventory.
Is consent supported?+
Signals follow your site's consent settings; a TCF/CMP integration is on the roadmap.
Privacy
First-party only
The ID only links visits on your own site. We do not track users across sites, and personal data is handled under our privacy policy.
Device
Device type and screen help pick the right format and size.
Country
Country is resolved at serve time for geo-based bids.
FAQ
Frequently asked questions
Do you sell my visitor data?
No. Signals are used to run the auction for your own ad requests.
Do I need a consent banner?
Follow the privacy laws that apply to your visitors. Our privacy policy explains what our tags collect.